Digital Signage brings life to out-of-home information delivery and advertising solutions. Data and content are pushed over a network to one, ten, hundreds or even thousands of highly-visible display locations and presented on LCD and LED screens.
Points-of-presence can be found in a variety of locations such as airports, retail locations, city streets, restaurants, bars and corporate settings. Today’s technologies allow for the complete remote control of all display components, content scheduling and uploads. There’s no need to sneaker-net content to your screens and no need to send out a crew to change the billboard ad.
Content can consist of advertising, weather, flight schedules, news, financial info, directions, branding and corporate messaging. A variety of formats can be used to deliver messaging to the viewer including video, graphics, Flash and text. RSS feeds can be utilized creatively to facilitate information updates and keep screen content fresh. Properties can be presented as standalone pieces or in groups using customized interfaces.
Evolving complimentary technologies are providing the tools to deliver creative and innovative solutions. Advancements in viewer measurement technology allow for the capture of finer metrics, giving advertisers a more realistic ROI. The ability to deliver interactive content to a viewer’s Bluetooth-enabled device opens up completely new avenues. The commercialization of e-paper will add an even greater degree of flexibility to our capabilities.
We offer consulting, planning, system design, implementation and operation services.